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Busy trucking owners often don’t have infinite time to analyze data, or large teams to dig into the numbers. Could AI help?
We caught up with Josh Aroner, chief revenue officer at Verizon Connect, to understand how data and AI are making tangible improvements in the trucking industry. And he shares how to incorporate tracking tech without irritating your drivers.
—Interview by Shefali Kapadia, edited by Bianca Prieto
There's a lot of hype and noise around AI. Can you share a few ways AI is actually helping trucking fleets today?
I’ll highlight three big ones: reducing fuel waste, improving driver safety and catching maintenance issues before they cause costly breakdowns.
What’s exciting about physical AI in general and AI-powered telematics specifically is how it combines video, location and vehicle diagnostic sensors into actionable insights. It helps fleet managers connect the dots to slash operating costs—where user research shows average cost reductions between 11% and 19% across fuel, maintenance, labor and accidents—while keeping drivers safer on the road.
If a fleet has GPS tracking data, how can it turn that data into action to reduce fuel waste and idling?
Not all idling is wasteful. A utility or service truck needs its engine running to power auxiliary equipment at a job site using Power Take-Off (PTO) sensors. Modern AI-powered telematics combines GPS data with engine diagnostics and PTO monitoring to distinguish productive equipment use from unnecessary idling. Today’s AI tools even allow managers to ask natural-language questions to auto-generate efficiency insights and flag outliers like pre-shift idling or inefficient routing.
Across active fleet tracking users, targeting wasteful behavior yields a median 15.9% reduction in idling time, with major operators saving over $100,000 annually on fuel alone.
How would a fleet use GPS data to improve safety? Can that translate into monetary savings?
Absolutely. Fleet research shows that AI-powered telematics users report a 19% average reduction in accident costs, while 48% of video telematics users achieve direct collision cost reductions. GPS tracking identifies risky behaviors like speeding and harsh braking, while AI-powered dashcams issue real-time in-cab audio alerts for fatigue or phone distraction—cutting mobile phone use by 60%, fatigue by 50% and tailgating by 50%.
Beyond preventing crashes, 64% of video users cite improved protection against false liability claims, which exonerates drivers and protects fleets from costly litigation while helping secure insurance premium discounts.
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Fuel costs up? Watch your cash flow
When fuel costs climb, margins get thin fast and you can't manage what you can't see. Xero gives small fleets and owner-operators a clearer view of the business:
Live cash flow: See money coming in and going out on your dashboard and in cash flow reports.
Automatic bank feeds: Connect your bank and cut the manual entry.
Receipts on the road: Capture bills and receipts by email or scan them from your phone.
Spend less time on the books and more time on the road.
Drivers often push back against too much tracking technology in the cab. How can trucking owners implement in-cab tech that benefits the business without alienating drivers?
It’s all about positioning the technology as a shield that protects drivers rather than a tool to monitor them. AI dashcams act as an unbiased witness that exonerates drivers in false liability claims, while in-cab audio alerts warn fatigue—or distraction-prone drivers before an incident occurs—in some cases literally waking up drowsy drivers to save their lives.
Fleets succeed when they focus on collaborative coaching over punishment, offer privacy safeguards like lens caps during off-duty hours, and share safety scores directly with drivers through mobile apps.
What's the first step you'd recommend a small motor carrier take if it wants to start using data and AI to spot and prevent operational issues?
Start with core GPS fleet tracking—which 80% of commercial fleets rely on as their foundation—and pick one specific problem to solve, such as rising fuel spend or excessive idling. Small carriers don't need a huge budget or a data analyst on staff because modern Generative AI acts as a virtual data assistant that automatically flags operational trends in plain language.
By starting small and tracking results, carriers can capture rapid value, with 44% to 48% of fleet technology users realizing a full return on investment in under a year.
What's one big thing in trucking ops/management that you're excited for AI to conquer next?
I'm excited about AI transitioning from reactive data reporting to prescriptive, automated workflows that solve operational issues directly. Today, 34% of fleet professionals report struggling with data overload. The next frontier is AI that doesn't just alert a fleet manager to a fault code, but assesses repair urgency, recommends the precise fix and automatically drafts a work order in the maintenance system—giving managers more time to focus on growing their core business.
The Inside Lane’s Take
Start with GPS tracking and pick just one specific problem to solve. Then, there’s no need for a massive budget or team of data analysts, and AI can flag any trends in simple language. Aroner says this approach can mean rapid ROI for carriers.
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The Inside Lane is curated and written by Shefali Kapadia, and edited by Bianca Prieto.




